The Challenge
During 2020–2021, COVID-19 forced all team-building events online. As part of the Catalyst Global Team Building network, we rapidly launched new gamified virtual experiences to meet unprecedented demand. Closer to the holiday season, our small team was delivering a high volume of virtual events while simultaneously recruiting and onboarding a growing network of freelance facilitators.
As demand increased, it became clear that our operations relied almost entirely on tacit knowledge. There were no shared processes or centralized documentation. Critical information lived in individual notebooks, emails, and people's memory. This made event delivery vulnerable, knowledge transfer difficult, and handovers risky during our busiest period.